How The
Yellow Bottle
Came To Be.

bakewell tart on white plate with crackd bottle on right side

HOW WE CAME TO BE.

Bit of a no brainer, to be honest. We've made a plant-based egg that acts, bakes and tastes just like an egg. But - and here's the good bit - it's not actually an egg.

Our story starts with us playing with recipes, sizing up the competition and spending far too long in supermarkets. Our chefs wanted a special something that had an egg's versatility, but was made, not laid.

Powdered eggs are for ration books, not creative cooks, so we had the idea of a liquid ready-to-pour alternative.

Not gonna lie, we might have lost count, but after about 46 different plant-protein sources we decided that peas worked best. It was love at first bite...the other vegetables haven't spoke to us since.

Enter stage right, the UK's first liquid vegan egg.

Yellow crackd bottle

Our Brand Values

1.

COMMUNITY COLLABORATION

Passionate foodies and a connected community are at the heart of Crackd. We care about empowering consumers, sharing ideas and building lasting relationships.

2.

BREAK
BARRIERS

Everyone should have the freedom to make all their favourite dishes without compromise. Crackd is a game-changer, empowering people to push the boundaries of what is possible.

3.

FOOD
IS FUN

Crackd unleashes the joy in food by bringing creativity and invention to the kitchen. No matter what is cooking, we never lose sight of fun.

started from the bottle now we here
yellow crackd bottleyellow crackd bottle

Now you know a bit more about us let's see how you can crack It!

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@crackd_it

Scrambled eggs
Hump day treats NEVER looked so good!😋🙌 What a Crackd creation this is by @foodiefittwinmummy 😍 If you want to see your pic on our feed, just get tagging us!
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